Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

The Forrester Wave Report: Online Testing 2010 DETAILS Authors Joseph Stanhope, Senior Analyst, Forrester Summary Interest in online testing is surging and for good reason. The only way to know for sure how visitors will respond to site changes is for marketers to run tests and track the results. Online testing is becoming a vital tool to provide marketers with a mechanism for better understanding the wants and needs of visitors, improving the web experience and driving metrics that affect the bottom line. It is imperative for firms to choose the right online testing vendor to help them achieve their testing goals and make decisions that will boost ROI.
US Online Retail Forecast, 2008 To 2013 DETAILS Summary US online retail sales will reach $229 billion in 2013, as forecasted by Forrester Research. The market will grow at a compound average growth rate (CAGR) of 10% over the five-year forecast period, despite the current economic conditions. The immediate growth of online sales is being slowed in some product categories but in the long term the demographics of online buyers will sustain the pace of growth of online sales.
Adobe SearchCenter Announces Facebook Integration DETAILS Authors Jeff Jordan, Product Manager, Adobe Summary Adobe is proud to announce its global partnership with social media powerhouse Facebook. Like many marketers, you may be asking what this partnership means for you. In this webcast and guide, we’ll break down the recent integration with Facebook in a series of short presentations and live demonstrations showing you how you can better measure and optimize your Facebook campaigns with Adobe SearchCenter Plus. Duration 85 minutes

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Webinars

Adobe Conversion Survey Results Part 2: Automated Recommendations DETAILS Authors Sevan Baghdasarian, Director of eCommerce, Claflin Medical Equipment Kevin Lindsay, Group Product Marketing Manager, Adobe Summary At the conclusion of 2009, Omniture surveyed over 1000 marketers on the subject of website conversion. In part 1 of the survey results webcast, presented with PetCareRx, we reviewed surprising analysis about testing & targeting. In part 2, we review how onsite recommendations provide a huge opportunity for marketers to automate relevant products and content to site visitors, thus leading to increases in revenue and profit. Duration 60 minutes
Customer Acquisition & Retention DETAILS Authors Geoff Ramsey, CEO, eMarketer Alastair Douglas, Head of Marketing & Analysis, SimplyBusiness Summary Last Year firms moved $60 billion out of traditional media and invested in their own web site development. As more and more companies move their traditional businesses online, marketers must adapt and re-think their strategies for retaining and attracting prospects. Duration 60 minutes
Does Your Marketing Cross Multiple Channels?DETAILS Authors Sandy Martin, Senior Manager, Express Programs, Dollar Thrifty Automotive Group Scott Jones, Product Marketing and Partner Strategy, Responsys Summary Many businesses focus on improving the customer experience on a channel by channel basis. Imagine the results you could achieve if you could leverage and integrate analytics, recommendations, testing and targeting. This content is packed with real world case studies and best practices that will provide you with reasons your company should invest in a system that allows you to measure and optimize across channels. Duration 60 minutes

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Success Stories

Ulta Beauty uses Adobe Test&Target, powered by Omniture, to personalize the online customer experience DETAILS Summary Leading beauty supply retailer increases average revenue per visit by 12% after delivering promotional offers based on category and brand affinity.
SteveMadden.com Increases Sales, Continuously Optimizes E-Commerce Site Using the Omniture Online Marketing Suite DETAILS Summary SteveMadden.com was seeking a solution that would enable its e-commerce marketers and merchandisers to easily gauge shoppers’ behavior on the site in real-time, conduct sophisticated multivariate tests and target content on-site and within email, and make adjustments on the spot. The team saw the combined capabilities of Omniture SiteCatalyst, Test&Target and Genesis and decided that the Omniture Online Marketing Suite was the right solution.
Timex uses Omniture SearchCenter and SiteCatalyst to Optimize Keyword Searches and Drive Online Sales DETAILS Summary Timex wanted to find ways to increase traffic to its Web site and keep consumers engaged on the site for longer periods of time, with the ultimate goals of decreasing abandonment and increasing conversions. With that focus, Timex adopted Omniture to achieve its online initiatives. Using Omniture products, Timex was able to realize a 500 percent return on ad spend; cross- and up-sell opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as $5 per order; Timex also reduced its CPC on paid search sites by 18 percent, while increasing overall traffic by 25 percent.

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